Why We Gamble: The Enticement of Almost Winning is an interesting thought around our motivation to continue to play.
Our brains are wired to process "near misses" as something we can improve upon. Like a "near miss" on throwing spears at Woolly Mammoths, should trigger a learned correction and improvement of the skill for next time.
"Near misses" on chance-based games should NOT trigger that same response in the brain, but it does. Rolling a dice 20 times and getting all sixes DOES NOT make throwing a six on the 21st throw any less or more likely.
But somehow we imagine it does.
Our brains are wired to process "near misses" as something we can improve upon. Like a "near miss" on throwing spears at Woolly Mammoths, should trigger a learned correction and improvement of the skill for next time.
"Near misses" on chance-based games should NOT trigger that same response in the brain, but it does. Rolling a dice 20 times and getting all sixes DOES NOT make throwing a six on the 21st throw any less or more likely.
But somehow we imagine it does.
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