This article is about Alternate Reality Games (ARGs) and Jane McGonigal. She was involved with the ILOVEBEEs ARG campaign for Halo2.
She believes using ARG-type games, she can harness the game-playing energies for the good of man versus merely killing endless numbers of Zerglings or Orcs.
The latest effort is starting: World Without Oil.
Very interesting thinking; so crazy it just might work.
She believes using ARG-type games, she can harness the game-playing energies for the good of man versus merely killing endless numbers of Zerglings or Orcs.
The latest effort is starting: World Without Oil.
Very interesting thinking; so crazy it just might work.
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