Why do poor out-of-work Ohio-ians vote for Bush?
Beats the crap out of me. But this Don't Think of an Elephant excerpt is an illuminating look into how the Conservatives are winning the "issues" war by framing a Strict "I-Know-Best-And-I-will-beat-it-in-you" Father as opposed to the weaker-imaged Nuturing "All-Have-Potential-To-Be-As-Good" Father.

It seems that people's actions are more in line with the way they identify themselves (and believe they _will be_ in the future) instead of actions that, in reality, could help them.

After reading this document, I can see how truly powerful words and twists of phrases can be.