Interesting discussion about VideoGames and its societal impacts
This The Arts and Humanities in Public Life 2001: "Playing by the Rules: The Cultural Policy Challenges of Video Games" conference about the impact of videogames (and essentially pop culture) from 2001 (day 1 and day 2).

Day 2 has several interesting papers: Still surprsingly relevant about 4 years later...

Other conferences in ths series from the University of Chicago's Cultural Policy Center include:
also might prove interesting.