Be innovative, but don't use that word

From O'Reilly Radar: Be innovative, but don't use that word :

Among the points Berkun makes in the following interview:

* He isn't a fan of self-defined innovation. "It's a good word to let other people say about you, rather than use it in reference to yourself," he says.
* Not feeling creative? Berkun proposes an easy (albeit claustrophobic) method for getting it back.
* He says our emphasis on fantasies, heroes, and silver bullets obscures the real stories -- and the real work -- behind notable people and projects.


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